Good Dog's Breed Club Partnership Program

Inspired by breed clubs and their commitment to canine physical and emotional health and educating the public, we established this program to support our Breed Club Partners in their efforts to build a better world for our dogs.

by Cat Matloub, Esq. - Head of Partnerships, Community & Legal Affairs at Good Dog

At Good Dog, we have long been inspired by breed clubs, at the national, regional, and local levels, and your commitment to educating the public, the preservation and protection of your breeds, and canine health and well-being.

We are on a mission to use technology to unite, support, and empower the good forces in the dog world. And there are no greater forces of good in the dog world than the breed clubs. Your contributions are not just to the dog world, but to all of society – without you, we wouldn’t have the breeds we all know and love so much.

We are honored to have the privilege of supporting our Breed Club Partners (at the national, regional, and local levels) in their extraordinary efforts to build a better world for our dogs and the people who love them.

What we offer our Partners

Club support & promotion

  • Annual grant of up to $2,000* to support the Club and sponsor annual specialty speakers, events, ribbons, trophies, and hospitality events
  • Annual contributions to breed-specific health research
  • Club-specific Good Dog Partner badge to display on your website, social media pages, and more
  • A public profile recognition page on Good Dog’s site dedicated to the Club, its mission, breed, and contributions to the dog world and to society
  • Support with promotion, education, and advocacy for the Club, its breed, its mission, key educational initiatives and events
  • Assistance policing breeders claiming Club membership
  • Free access to our Good Breeder Legal Resource Center created specifically for breeders
  • Free mediation services
  • Free legal advocacy
  • Free tech & Club website support
  • Assistance with stolen photos and protection from scams

Education & Canine Health

  • Sponsorship of health clinics
  • Access to breed-specific health webinars with our partners and other experts
  • Assistance with breed-specific health research studies, projects, and data collection
  • Access to breeder education and updates to current practices from relevant experts, including Good Dog University's Savvy Socialization courses powered by Avidog University (for all Good Breeder members)

Community Benefits & Discounts

  • Access to benefits & discounts on health testing through partnerships with Embark, Paw Print Genetics, and others
  • Access to special Good Dog Breed Club Partner Appreciation Events
  • Priority status and a streamlined application process offered to Club members who apply to Good Dog

*Annual grant amounts may be partially need-based to ensure each Club (whether at the national, regional or local level) receives any urgent or critical support. Priority will be given to grant amounts requested prior to September 30, 2020, so we encourage you to apply as soon as possible if your Club is interested in securing funding for this year.

If you or your Club is interested in learning more about Good Dog’s Breed Club Partnership Program, please fill out this form. Once you have submitted the form, you will receive a confirmation email from a member of our Good Dog team. You will be invited to schedule a follow-up call with our Breed Club Partnership Program Board in September.

If you have any questions, please email Cat Matloub, Esq, Head of Partnerships, Community, & Legal Affairs at Good Dog, at and/or Dr. Judi Stella, PhD, Head of Health, Standards, & Research at Good Dog, at

Please share information about Good Dog’s new Breed Club Partnership Program with your national, regional, and local clubs so we can provide as much support to the good forces in the dog world as possible. We hope you and your clubs will join us, because we are so much stronger together… together, we CAN change the dog world.

Good Dog

Good Dog is on a mission to build a better world for our dogs and the people who love them. We are a young, tech-savvy company that is committed to educating the public, advocating for dog breeders, helping puppy buyers connect directly with breeders who have passed our screening and comply with our standards (including breed-specific Health Testing Requirements & Levels), and promoting responsible dog ownership. We focus on science and evidence-based research as we work towards improving canine health and promoting breeder education, through our podcast, The Good Dog Pod, hosted by Laura Reeves of Pure Dog Talk, and by working closely with experts (Good Breeder Q&A with Dr. Hutchison) and our partners, including, Gayle Watkins of Avidog University, among others. And, we’re free for breeders (breeders can’t pay to be listed)! Our goal is to create a community that brings together the best experts and unites the good forces in the dog world, and most importantly the good dog breeders – because we are so much stronger together.

Join us in our mission. Help us change the conversation – give dog breeders the recognition and respect they deserve, and give our dogs the world they deserve. Join our community today: