Good Dog's Club Partnership Program

Inspired by clubs and their commitment to canine physical and emotional health and educating the public, we established this program to support our Club Partners in their efforts to build a better world for our dogs.

by Cat Matloub, Esq. - Head of Partnerships, Community & Legal Affairs at Good Dog

At Good Dog, we have long been inspired by clubs and the incredible work they do in promoting dogs, their breeds and activities, and educating the public. We are in awe of all of the work that the Parent, Speciality, Regional, Local, All-Breed, Performance and other clubs (the “Clubs”) do and their commitment to the preservation and protection of dogs, breeds, education, and canine health. We established this program to support our Club Partners in their efforts to build a better world for our dogs.

We are on a mission to use technology as a force for good – to unite, support, and empower the good forces in the dog world. And there are no greater forces of good in the dog world than your clubs. Your contributions are not just to the dog world, but to all of society...without you, we wouldn’t have the breeds we all know and love so much.

We are honored to have the privilege of supporting our Club Partners in their extraordinary efforts to build a better world for our dogs and the people who love them.

What we offer our Partners

Club support & promotion

  • Annual grant of up to $2,000* to support the Club
  • Annual contributions to breed-specific health research
  • Club-specific Good Dog Partner badge to display on your website, social media pages, and more
  • A public profile recognition page (with a link to the Club’s website) on Good Dog’s site dedicated to the Club, its mission, breed (if applicable), and contributions to the dog world and to society
  • Support with promotion, education, and advocacy for the Club, its breed (if applicable), its mission, key educational initiatives and events
  • Assistance policing breeders claiming Club membership
  • Assistance educating new Good Dog breeders about the Club affiliated with their breed

Canine Health & Education

  • Assistance promoting and protecting the Club’s breed standard and health testing requirements, if applicable
    • Option to appoint a Club Representative to Good Dog’s Breed Committee to advise on Good Dog’s standards, health testing requirements, and breed-specific color policies, if applicable
    • Option for Club Representative to participate in Good Dog’s Breed Weeks, including breed-specific episodes of The Good Dog Pod and educational panels offered to the Good Breeder community
  • Educational information about the Club provided to puppy buyers who purchase the Club’s breed through Good Dog
  • Option for puppy buyers through Good Dog to donate directly to the Club and support the Club’s efforts
  • Sponsorship of health clinics offered by the Club
  • Access to breed-specific health webinars with our partners and other experts open to the Club and the Club’s members
  • Assistance with breed-specific health research studies, projects, and data collection requested by the Club
  • Free tech and website support for the Club’s website
  • Free legal support and mediation services for the Club
  • Legal advocacy work on behalf of the Club and/or the Club’s geographic region to fight against misguided and harmful anti-breeder legislation

Community Benefits & Discounts

  • Access to special Club Partner Appreciation Events available to the Club and the Club’s members
  • Priority status and a streamlined application process offered to the Club’s members who apply to Good Dog

*Annual grant amounts may be partially need-based to ensure each Club at the national, regional and local levels receives any urgent or critical support. Funds will be distributed in a tiered way, with larger amounts being reserved for national clubs, followed by regional clubs, followed by local clubs. Priority will be given to Clubs that complete the Club Partnership Form by November 30, 2020, so we encourage you to complete the form as soon as possible if your Club is interested in securing funding for this year!

We are so excited to help give your Club the recognition it deserves! If you or your Club is interested in learning more about Good Dog’s Club Partnership Program, please fill out this Club Partnership Form. Filling out this Partnership Form is not binding and does not require your Club to participate in the program - it only allows us to learn a bit more about your Club so we can best answer any questions your Club’s board might have! Filling out the form is just a way for us to get the conversation started with your Club! Once you have submitted the form, you will receive a confirmation message indicating that your priority status has been reserved. Next, you’ll be hearing from Good Dog and Good Dog’s Club Partnerships Steering Committee to schedule a call with you and your Club’s Board, following the Club Partnership Program priority application period that ends on November 30, 2020!

If you have any questions, please email Cat, Good Dog’s Head of Partnerships, Community & Legal Affairs at cat@gooddog.com!

Please share information about our new Club Partnership Program with your Clubs and help us give your Clubs the recognition they deserve!

Please share information about Good Dog’s new Club Partnership Program with your national, regional, and local Clubs so we can provide as much support to the good forces in the dog world as possible. We hope you and your Clubs will join us, because we are so much stronger together… together, we CAN change the dog world.

Not yet a member of our Good Breeder community?

If you’re not yet a Good Breeder, but are interested in learning more about our Club Partnership Program or about joining us in our mission, we invite you to email Cat, our Head of Partnerships, Community & Legal Affairs at cat@gooddog.com – she’d love to hear from you! :)

Meet our Club Partnerships Steering Committee!

We are so excited to announce the creation of our Club Partnerships Steering Committee, featuring Laura Reeves, Gayle Watkins, and Susan Patterson! The Steering Committee will work closely with all potential Club Partners to ensure that all interested Clubs receive the individual support they need and the recognition they deserve.

Laura Reeves is a preservation breeder and professional handler of champion show dogs, with decades of experience and a wealth of knowledge when it comes to preservation breeding. Laura is also an AKC Breeder of Merit, AKC Judge, Host of the Pure Dog Talk Podcast and The Good Dog Pod.

Gayle Watkins is the president of Avidog International that offers online education to dog breeders and owners around the world. She has bred golden retrievers for over 40 years, is an AKC Gold Breeder of Merit, and has been selected as an American Kennel Club “Breeder of the Year” three times. Gayle has bred over 160 American and Canadian conformation, tracking, obedience and agility champions, plus Qualified-All Age and Master Hunter golden retrievers.

Susan Patterson is the incredible preservation breeder behind Fenwyck Labradors. Susan is a Board Member of The Labrador Retriever Club of the Potomac, Founder of the Canine Fertility, Reproduction & Neonatal Group, and Westminster Best of Breed Winner.


Good Dog is on a mission to build a better world for our dogs and the people who love them. We are a young, tech-savvy company that is committed to educating the public, advocating for dog breeders, helping puppy buyers connect directly with breeders who have passed our screening and comply with our standards (including breed-specific Health Testing Requirements & Levels), and promoting responsible dog ownership. We focus on science and evidence-based research as we work towards improving canine health and promoting breeder education, through our podcast, The Good Dog Pod, hosted by Laura Reeves of Pure Dog Talk, and by working closely with experts (Good Breeder Q&A with Dr. Hutchison) and our partners, including, Gayle Watkins of Avidog University, among others. And, we’re free for breeders (breeders can’t pay to be listed)! Our goal is to create a community that brings together the best experts and unites the good forces in the dog world, and most importantly the good dog breeders – because we are so much stronger together.


Does our mission resonate with you? Apply to join our Good Breeder community today.