Good Dog Privacy Policy

Last Updated: June 12, 2018

Thank you for using Good Dog!

This Privacy Policy explains how we collect, use, process, and disclose your information across the Good Dog Platform.

If you see an undefined term in this Privacy Policy (such as "Listing" or "Good Dog Platform"), it has the same definition as outlined in our Terms of Service.


There are three general categories of information we collect.

1.1 Information You Give Us.

We collect information you share with us when you use the Good Dog Platform.

  • Account Information. When you sign up for an Account, we require certain information such as your name and email address.
  • Profile Information. To use certain features within the Good Dog Platform, we may also ask you to complete a profile, which may include your address, phone number, and gender. Certain parts of your profile (like your profile picture, first name, and description) are a part of your public profile page, and will be publicly visible to others.
  • Other Authentication-Related Information. To help create and maintain a trusted environment, we may collect identification (like a photo of your government-issued ID) or other authentication information.
  • Communications with Good Dog and other Members. When you communicate with Good Dog or use the Good Dog Platform to communicate with other Members, we collect information about your communication and any information you choose to provide.
  • Address Book Contact Information. You may choose to import your address book contacts or enter your contacts’ information manually to access certain features of the Good Dog Platform, like inviting them to use Good Dog.
  • Other Information. You may otherwise choose to provide us information when you fill in a form, conduct a search, update or add information to your Account, respond to surveys, post to community forums, participate in promotions, or use other features of the Good Dog Platform.

1.2 Information We Automatically Collect from Your Use of the Good Dog Platform.

When you use the Good Dog Platform, we collect information about the services you use and how you use them.

  • Usage Information. We collect information about your interactions with the Good Dog Platform, such as the pages or other content you view, your searches for Listings, sales and purchases you have made, and other actions on the Good Dog Platform.
  • Location Information. When you use certain features of the Good Dog Platform, we may collect different types of information about your general location (e.g., IP address, zip code) or more specific location information (e.g., precise location from your mobile GPS). Most mobile devices allow you to control or disable the use of location services for applications in the device’s settings menu.
  • Log Data and Device Information. We automatically collect log information when you use the Good Dog Platform, even if you have not created an Account or logged in. That information includes, among other things: details about how you’ve used the Good Dog Platform (including links to third party applications), IP address, access times, hardware and software information, device information, device event information (e.g., crashes, browser type), and the page you’ve viewed or engaged with before or after using the Good Dog Platform.
  • Transaction Information. We collect information related to your transactions on the Good Dog Platform, including the date and time, amounts charged, and other related transaction details.
  • Cookies and Similar Technologies. We use cookies and other similar technologies, such as web beacons, pixels, and mobile identifiers. We may also allow our business partners to use these tracking technologies on the Good Dog Platform, or engage others to track your behavior on our behalf. While you may disable the usage of cookies through your browser settings, we do not change our practices in response to a “Do Not Track” signal in the HTTP header from your browser or mobile application. [For more information on our use of these technologies, see our Cookie Policy.]

1.3 Information We Collect from Third Parties.

We may collect information that others provide about you when they use the Good Dog Platform, or obtain information from other sources and combine that with information we collect through the Platform.

  • Third Party Services. If you link, connect, or login to your Account with a third party service (e.g., Facebook), the third party service may send us information such as your registration and profile information from that service. This information varies and is controlled by that service or as authorized by you via your privacy settings at that service.
  • Your References. I f someone has written a reference or testimonial for you, it will be published on your public profile page.
  • Background Information. To the extent permitted by applicable laws, Good Dog may obtain reports from public records of criminal convictions or animal abuse registrations. We may use your information, including your full name and date of birth, to obtain such reports.
  • Other Sources. To the extent permitted by applicable law, we may receive additional information about you, such as demographic data or fraud detection information, from third party service providers and/or partners, and combine it with information we have about you. [For example, we may receive background check results or fraud warnings from service providers like identity verification services for our fraud prevention and risk assessment efforts.] We may receive information about you and your activities on and off the Good Dog Platform through partnerships, or about your experiences and interactions from our partner ad networks.


We use, store, and process information about you to provide, understand, improve, and develop the Good Dog Platform, and to create and maintain a trusted and safer environment.

2.1 Provide, Improve, and Develop the Good Dog Platform.

  • Enable you to access and use the Good Dog Platform.
  • Enable you to communicate with other Members.
  • Operate, protect, improve and optimize the Good Dog Platform and experience, such as by performing analytics and conducting research.
  • Personalize or otherwise customize your experience by, among other things, ranking search results or showing ads based on your search, transaction history, and preferences.
  • Provide customer service.
  • Send you service or support messages, such as updates, security alerts, and account notifications.
  • If you provide us with your contacts’ information, we may use and store this information: (i) to facilitate your referral invitations, (ii) send your requests for references or testimonials, (iii) for fraud detection and prevention, and (iv) for any purpose you authorize at the time of collection.

2.2 Create and Maintain a Trusted and Safer Environment.

  • Detect and prevent fraud, spam, abuse, security incidents, and other harmful activity.
  • Conduct investigations and risk assessments.
  • Verify or authenticate information or identifications provided by you (such as to verify your address or compare your identification photo to another photo you provide).
  • Conduct checks against databases and other information sources.
  • Comply with our legal obligations.
  • Resolve any disputes with any of our users and enforce our agreements with third parties.
  • Enforce our Terms of Service and other policies.

2.3 Provide, Personalize, Measure, and Improve our Advertising and Marketing.

  • Send you promotional messages, marketing, advertising, and other information that may be of interest to you based on your communication preferences (including information about Good Dog or partner campaigns and services).
  • Personalize, measure, and improve advertising.
  • Administer referral programs, rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored or managed by Good Dog or its third party business partners.


We may share your information at your direction or as described at the time of sharing, such as when you authorize a third party application or website to access your Account.

3.2 [Sharing between Breeders, Buyers and other Members.

To help facilitate transactions, we may share your information with other Members as follows:

  • When you as a Buyer submit an inquiry with respect to a Listing, certain information about you is shared with the Breeder, including your full name, the full name of any additional Buyers, your cancellation history, and other information you agree to share.
  • When you as a Breeder have a [confirmed inquiry], certain information is shared with the Buyer to facilitate the potential transaction, such as your full name, phone number, and email address.]

3.3 Profiles, Listings, and other Public Information.

The Good Dog Platform lets you publish information that is visible to the general public. For example:

  • Parts of your public profile page, such as your first name, your description, and photographs, are publicly visible to others.
  • Public Listing pages are publicly visible and include information such as the Breeder’s approximate location (city and state), Listing description (including photographs and other information about the dogs), calendar availability, the Breeder public profile photo, and any additional information the Breeder chooses to share.
  • After completing a transaction, Breeders and Buyers may write reviews and rate each other. Reviews are a part of your public profile page.
  • If you submit content in a public forum or social media post, or use a similar feature on the Good Dog Platform, that content is publicly visible.

Information you share publicly on the Good Dog Platform may be indexed through third party search engines. In some cases, you may opt-out of this feature in your Account settings. If you change your settings or your public-facing content, these search engines may not update their databases. We do not control the practices of third party search engines, and they may use caches containing your outdated information.

3.4 Service Providers.

We use a variety of third party service providers to help us provide services related to the Good Dog Platform. Service providers may be located inside or outside of the European Economic Area (“EEA”). For example, service providers may help us: (i) verify or authenticate your identification; (ii) check information against public databases; (iii) assist us with background checks, fraud prevention, and risk assessment; or (iv) provide customer service, advertising, or payments services. These providers have limited access to your information to perform these tasks on our behalf, and are contractually obligated to use it consistent with this Privacy Policy.

3.5 Social Media Platforms.

Where permissible according to applicable law we may use certain limited personal information about you, such as your email address, to hash it and to share it with social media platforms, such as Facebook or Google, to generate leads, drive traffic to our websites or otherwise promote our products and services or the Good Dog Platform. These processing activities are based on our legitimate interest in undertaking marketing activities to offer you products or services that may be if your interest.

The social media platforms with which we may share your personal data are not controlled or supervised by Good Dog. Therefore, any questions regarding how your social media platform service provider processes your personal data should be directed to such provider.

Please note that you may, at any time ask Good Dog to cease processing your data for these direct marketing purposes by sending an e-mail to

3.6 Government Registration.

In jurisdictions where Good Dog requires a registration, notification, permit, or license of a Breeder with a local governmental authority in accordance with local law, we may share information of participating Breeders with the relevant authority, both during the application process and, if applicable, periodically thereafter, such as the Breeder’s full name and contact details, address, tax identification number, and Listing details.

3.7 Safety and Compliance with Law.

Good Dog may disclose your information to courts, law enforcement or governmental authorities, or authorized third parties if, and to the extent, we are required to do so by law or if such disclosure is reasonably necessary: (i) to comply with a legal process and to respond to claims asserted against Good Dog; (ii) to respond to verified requests relating to a criminal investigation or alleged or suspected illegal activity or any other activity that may expose us, you, or any other of our users to legal liability; (iii) to enforce and administer our Terms of Service or other agreements with Members; (iv) for fraud investigation and prevention, risk assessment, customer support, product development and debugging purposes; or (v) to protect the rights, property or personal safety of Good Dog, its employees, its Members, or members of the public.

We will attempt to notify Members about these requests unless: (i) providing notice is prohibited by the legal process itself, by court order, or by applicable law; or (ii) we believe that providing notice would be futile, ineffective, create a risk of injury or bodily harm to an individual or group, or create or increase a risk of fraud upon Good Dog’s property, its Members and the Good Dog Platform (collectively, “Risk Scenarios”). In instances where we comply with legal requests without notice for these reasons, we will attempt to notify that Member about the request after the fact if we determine in good faith that we are no longer legally prohibited from doing so and that no Risk Scenarios apply.

3.8 Widgets.

We may display parts of the Good Dog Platform (e.g., your Listing page) on sites operated by Good Dog’s business partners, using technologies such as widgets or APIs. If your Listings are displayed on a partner’s site, information from your public profile page may also be displayed.

3.9 Business Transfers.

If Good Dog undertakes or is involved in any merger, acquisition, reorganization, sale of assets, bankruptcy, or insolvency event, then we may sell, transfer or share some or all of our assets, including your information. In this event, we will notify you before your personal information is transferred and becomes subject to a different privacy policy.

3.10 Aggregated Data.

We may also share aggregated information (information about our users that we combine together so that it no longer identifies or references an individual user) and non-personally identifiable information for industry and market analysis, demographic profiling, marketing and advertising, and other business purposes.


4.1 Analyzing your Communications.

We may review, scan, or analyze your communications on the Good Dog Platform for fraud prevention, risk assessment, regulatory compliance, investigation, product development, research, and customer support purposes. For example, as part of our fraud prevention efforts, we may scan and analyze messages to mask contact information and references to other websites. In some cases, we may also scan, review, or analyze messages to debug, improve, and expand product offerings. We use automated methods where reasonably possible. However, occasionally we may need to manually review some communications, such as for fraud investigations and customer support, or to assess and improve the functionality of these automated tools. We will not review, scan, or analyze your communications to send third party marketing messages to you, and we will not sell reviews or analyses of these communications.

4.2 Linking Third Party Accounts.

You may link your Good Dog Account with your account at a third party social networking service. Your contacts on these third party services are referred to as “Friends.” When you create this link:

  • some of the information you provide to us from the linking of your accounts may be published on your Account profile;
  • your activities on the Good Dog Platform may be displayed to your Friends on the Good Dog Platform and/or that third party site;
  • a link to your public profile on that third party social networking service may be included in your Good Dog public profile;
  • other Good Dog users may be able to see any common Friends that you may have with them, or that you are a Friend of their Friend if applicable;
  • other Good Dog users may be able to see any schools, hometowns or other groups you have in common with them as listed on your linked social networking service;
  • the information you provide to us from the linking of your accounts may be stored, processed and transmitted for fraud prevention and risk assessment purposes; and
  • the publication and display of information that you provide to Good Dog through this linkage is subject to your settings and authorizations on the Good Dog Platform and the third party site.

4.3 Google Maps/Earth.

Parts of the Good Dog Platform may use Google Maps/Earth services, including the Google Maps API(s). Use of Google Maps/Earth is subject to Google Maps/Earth Additional Terms of Use and the Google Privacy Policy.


The Good Dog Platform may contain links to third party websites or services, such as third party integrations, co-branded services, or third party-branded services (“Third Party Partners”). Good Dog doesn’t own or control these Third Party Partners and when you interact with them, you may be providing information directly to the Third Party Partner, Good Dog, or both. These Third Party Partners will have their own rules about the collection, use, and disclosure of information. We encourage you to review the privacy policies of the other websites you visit.


6.1 Access and Update.

You may review, update, or delete the information in your Account by logging into your Account and reviewing your Account settings and profile.

6.2 Account Cancellation.

For information on how to cancel your Account, you may send us an email at any time. Note that information that you have shared with others (like Reviews or forum postings) may continue to be publicly visible on the Good Dog Platform in association with your first name, even after your Good Dog Account is cancelled.


The Services are available exclusively within the U.S. and, as such, are intended for use by persons residing in the U.S.


We are continuously implementing and updating administrative, technical, and physical security measures to help protect your information against unauthorized access, loss, destruction, or alteration. However, the Internet is not a 100% secure environment so we can’t guarantee the security of the transmission or storage of your information.


Good Dog reserves the right to modify this Privacy Policy at any time in accordance with this provision. If we make changes to this Privacy Policy, we will post the revised Privacy Policy on the Good Dog Platform and update the “Last Updated” date at the top of this Privacy Policy. We will also provide you with notice of the modification by email. If you disagree with the revised Privacy Policy, you may cancel your Account. If you do not cancel your Account before the date the revised Privacy Policy becomes effective, your continued access or use of the Good Dog Platform will constitute acceptance of the revised Privacy Policy.


If you have any questions or complaints about this Privacy Policy or Good Dog’s information handling practices, you may email us or contact us at:

Good Dog, Inc., Legal Department, 99 University Place, 3rd Floor, New York, NY 10003.