Good Dog Privacy: Our Privacy Values, Your Privacy Bill of Rights, & Our Privacy Policy


We take your privacy very seriously. Our privacy policy is guided by our privacy values, which are of the utmost importance to us. Transparency is also really important to us, so we want to share our values and approach with you.

Privacy. We value your privacy. It’s your data, not ours. We all deserve to have our private data kept private.

Protection. You deserve to have your personal data and content protected. We’re dedicated to protecting the information you share with us and we invest significant resources to ensure your data is kept secure.

Trust. We value the trust that our users place in us by sharing their information with us. We appreciate the responsibility we have to maintain that trust, and we’re committed to it.


Every user of Good Dog:

  1. Deserves to have their personal data kept private and confidential without fear of misappropriation or bullying.

  2. Deserves to have their personal data kept secure.

  3. Deserves to be able to delete their personal info at any time.

  4. Deserves to know how their personal data is used.

  5. Deserves to be in control of their personal data and how it is used.

  6. Deserves to be free from unwanted targeting by third-parties.

  7. Deserves to have their intellectual property protected from infringement or misappropriation.*

  8. Deserves to have their identity and online reputation safeguarded.

  9. Deserves to know if there is a security breach and any of their personal data is compromised.

  10. Deserves to have peace of mind when it comes to their privacy.

*Good Dog stands behind our users, in particular our breeders who have had their intellectual property stolen. We’re committed to protecting the information you share with us and being an advocate for you. If you’ve been the victim of any such behavior and would like assistance having the infringing material taken down, please email us at


Last Updated: June 9, 2020

This Privacy Policy explains how Good Dog, Inc. and our subsidiaries and affiliates (collectively, “Good Dog”, “we”, “us”, or “our”) collect, use, process, and disclose your information in connection with the Good Dog website, including any subdomains thereof, and any other websites through which Good Dog’s services are available (collectively, the “Site”), our mobile, tablet and other smart device applications, and application program interfaces (collectively, the “Application”), and all associated services that posts or links to this Privacy Policy (collectively, the “Service,” and the Site, Application, and Services together are hereinafter collectively referred to as the “Good Dog Platform”), and the rights and choices available to individuals with respect to their information. It’s important to us that we’re transparent with you about our policies regarding privacy and that you remain in control of your personal data, so if you have any questions or concerns, please email and a member of our team will be happy to speak with you.

If you see an undefined term in this Privacy Policy (such as "Listing" or "Good Dog Platform"), it has the same definition as outlined in our Terms of Service.


There are three general categories of information we collect.

1.1 Information You Give Us.

We collect information you share with us when you use the Good Dog Platform.

  • Account Information. When you sign up for an Account, we require certain information such as your name and email address.
  • Profile Information. To use certain features within the Good Dog Platform, we may also ask you to complete a profile, which may include your address, photos, phone number, and other personal information. Certain parts of your profile (like your profile picture, first name, and description) are a part of your public profile page, and will be publicly visible to others, other parts will not be displayed publicly. It is clearly indicated which parts will be public and which will not.
  • Other Authentication-Related Information. To help create and maintain a trusted environment, we may collect identification (like a photo of your government-issued ID) or other authentication information.
  • Transaction information. We may collect information about payments to and from you and certain other details of products or services you have purchased from us.
  • Marketing information. We collect information related to your preferences for receiving communications about our activities, events, and publications, and details about how you engage with our communications
  • Communications with Good Dog and other Members. When you communicate with Good Dog or use the Good Dog Platform to communicate with other Members, we collect information about your communication and any information you choose to provide.
  • Address Book Contact Information. You may choose to import your address book contacts or enter your contacts’ information manually to access certain features of the Good Dog Platform, like inviting them to use Good Dog.
  • Other Information. You may otherwise choose to provide us information when you fill in a form, conduct a search, update or add information to your Account, respond to surveys, post to community forums, participate in promotions, or use other features of the Good Dog Platform.

1.2 Information We Collect Automatically.

  • We and our service providers may automatically log information about you, your computer or mobile device, and activity occurring on or through the Good Dog Platform, including but not limited to: Service Usage Information. We collect information about your interactions with the Good Dog Platform, such as the pages or other content you view, your searches for Listings, sales and purchases you have made, and other actions on the Good Dog Platform.
  • Location Information. When you use certain features of the Good Dog Platform, we may collect different types of information about your general location (e.g., IP address, zip code) or more specific location information (e.g., precise location from your mobile GPS). Most mobile devices allow you to control or disable the use of location services for applications in the device’s settings menu.
  • Log Data and Device Information. We automatically collect log information when you use the Good Dog Platform, even if you have not created an Account or logged in. That information includes, among other things: details about how you’ve used the Good Dog Platform (including links to third party applications), IP address, access times, hardware and software information, device information, device event information (e.g., crashes, browser type), and the page you’ve viewed or engaged with before or after using the Good Dog Platform.
  • Service Cookies and Similar Technologies. We use cookies and other similar technologies, such as web beacons, pixels, and mobile identifiers. A “cookie” is a text file that websites send to a visitor‘s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. Browser web storage, or LSOs, are used for similar purposes as cookies. Browser web storage enables the storage of a larger amount of data than cookies. A “web beacon,” also known as a pixel tag or clear GIF, is typically used to demonstrate that a webpage was accessed or that certain content was viewed, typically to measure the success of our marketing campaigns or engagement with our emails and to compile statistics about usage of our websites. Web browsers may offer users of our websites the ability to disable receiving certain types of cookies; however, if cookies are disabled, some features or functionality of our websites may not function correctly.

1.3 Information We Collect from Third Parties.

We may collect information that others provide about you when they use the Good Dog Platform or obtain information from other sources and combine that with information we collect through the Good Dog Platform.

  • Third Party Services. If you link, connect, or login to your Account with a third party service, the third party service may send us information such as your registration and profile information from that service. This information varies and is controlled by that service or as authorized by you via your privacy settings at that service.
  • Your References. If someone has written a reference or testimonial for you, it may be published on your public profile page.
  • Background Information. To the extent permitted by applicable laws, Good Dog may obtain reports from public records of criminal convictions or animal abuse registrations. We may use your information, including your full name and date of birth, to obtain such reports.
  • Other Sources. To the extent permitted by law, we may receive additional information about you, such as demographic data or fraud detection information, from third party service providers and/or partners, and combine it with information we have about you. For example, we may receive background check results or fraud warnings from service providers like identity verification services for our fraud prevention and risk assessment efforts. We may receive information about you and your activities on and off the Good Dog Platform through partnerships, or about your experiences and interactions from ad networks.

1.4 Information We Obtain from Social Media Platforms.

We may maintain pages for Good Dog on social media platforms, such as Facebook, LinkedIn, Twitter, Google, YouTube, Instagram, and other third party platforms. When you visit or interact with our pages on those platforms, the platform provider’s privacy policy, not Good Dog’s Privacy Policy, will apply to your interactions and their collection, use and processing of your personal information. You or the platforms may provide us with information through the platform, and we will treat such information in accordance with this Privacy Policy.


We collect, use, store, and process information about you to provide, understand, improve, and develop the Good Dog Platform to give you a great experience. We also use it to create and maintain a trusted and safer environment. Collecting information helps us detect fraudulent activities and behavior, including identifying would-be scammers. We do not sell your data to third parties to market their products to you.

2.1 Provide, Improve, and Develop the Good Dog Platform.

  • Enable you to access and use the Good Dog Platform.
  • Enable you to communicate with other Members.
  • Operate, protect, improve and optimize the Good Dog Platform and experience, such as by performing analytics and conducting research.
  • Personalize or otherwise customize your experience.
  • Provide customer service.
  • Send you service or support messages, such as updates, security alerts, and account notifications.

2.2 Create and Maintain a Trusted and Safer Environment.

  • Detect and prevent fraud, spam, abuse, security incidents, and other harmful activity.
  • Conduct investigations and risk assessments.
  • Verify or authenticate information or identifications provided by users (such as to verify your users' addresses or compare identification photos to other photos provided by users).
  • Conduct checks against databases and other information sources.
  • Comply with our legal obligations.
  • Resolve any disputes with any of our users and enforce our agreements with third parties.
  • Enforce our Terms of Service and other policies.

2.3 Provide, Personalize, Measure, and Improve our Promotions and Marketing.

  • Send you information that may be helpful, relevant, or of interest to you (including information about Good Dog or partner campaigns and services).
  • Personalize, measure, and improve promotions.
  • Administer referral programs, rewards, certificates of achievement, awards, surveys, sweepstakes, contests, or other activities.


We may share your information at your direction or as described at the time of sharing, such as when you authorize a third party application or website to access your Account (e.g., if you link your Account to a social media account, such as Facebook).

3.2 Sharing between Breeders, Buyers and other Members.

To help facilitate transactions, we may share your information with other Members as follows:

  • When a Buyer submits an inquiry with respect to a Listing, certain information about the Buyer is shared with the Breeder, which may include the Buyer’s name, completed application, or other information submitted.
  • Certain information that a Breeder agrees to disclose to a Buyer to facilitate and complete potential transactions may be shared with the Buyer, such as the Breeder’s name, phone number, and email address.

3.3 Profiles, Listings, and other Public Information.

The Good Dog Platform lets you publish information that is visible to the general public. For example:

  • Parts of your public profile page, such as your first name, your description, and photographs, are publicly visible to others.
  • Public Listing pages are publicly visible and include information related to the breeding program, a Listing description (including photographs and other information about the dogs), availability, the Breeder’s public profile photo, and any additional information the Breeder chooses to share.
  • After completing a transaction, Breeders and Buyers may submit reviews of each other. Reviews are verified by us and may be a part of your public profile page.

3.4 Service Providers.

We may use third party service providers to help us provide services related to the Good Dog Platform. For example, service providers may help us: (i) verify or authenticate identification; (ii) check information against public databases; (iii) assist us with background checks, fraud prevention, and risk assessment; or (iv) provide customer service, advertising, or payments services. These providers have limited access to your information to perform these tasks on our behalf, and are contractually obligated to use it consistent with this Privacy Policy.

3.5 Safety and Compliance with Law.

Good Dog may disclose your information to courts, law enforcement or governmental authorities, or authorized third parties if we are required to do so by law, regulation, or if such disclosure is reasonably necessary: (i) to comply with a legal process and to respond to claims asserted against Good Dog; (ii) to respond to verified requests relating to a criminal investigation or alleged or suspected illegal activity or any other activity that may expose us, you, or any other of our users to legal liability; (iii) to enforce and administer our Terms of Service or other agreements with Members; (iv) for fraud investigation and prevention, risk assessment, customer support, product development and debugging purposes; (v) to protect the rights, property or personal safety of Good Dog, its employees, its Members, or members of the public; or (vi) as determined by Good Dog.

We will attempt to notify Members about these requests unless notice is prohibited by the applicable legal process.

3.6 Widgets.

We may display parts of the Good Dog Platform (e.g., Listing pages) on sites operated by Good Dog’s business partners, using technologies such as widgets or APIs. If Listings are displayed on a partner’s site, information from public profile pages may also be displayed.

3.7 Professional Advisors.

We may disclose your personal information to our professional advisors, including but not limited to lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that they render to us.

3.8 Business Transfers.

We may sell, transfer or otherwise share some or all of our business or assets in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution.

3.9 Aggregated Data.

We may share aggregated information (information about users that is combined together so that it does not identify or reference individual users) and non-personally identifiable information for industry and market analysis or other business purposes.


4.1 Analyzing your Communications.

We may review, scan or analyze your communications on the Good Dog Platform for fraud prevention, risk assessment, regulatory compliance, investigation, product development, research, and customer support purposes. For example, as part of our fraud prevention efforts, we may scan and analyze messages to mask contact information and references to other websites. In some cases, we may also scan, review, or analyze messages to debug, improve, and expand product offerings. We use automated methods where reasonably possible. However, occasionally we may need to manually review some communications, such as for fraud investigations and customer support, or to assess and improve the functionality of these automated tools. We do not review, scan or analyze your communications to send third party marketing messages to you, and we do not sell reviews or analyses of these communications.

4.2 Linking Third Party Accounts.

You may link your Good Dog Account with your account at a third party social networking service. The information you provide to us from the linking of your accounts may be stored, processed and transmitted for fraud prevention and risk assessment purposes. The publication and display of information that you provide to Good Dog through this linkage is subject to your settings and authorizations on the Good Dog Platform and the third party site. If you link or share to any third party site from the Good Dog Platform, your use of the third party site will be governed by its privacy policy, which we encourage you to read.


The Good Dog Platform may contain links to other websites, mobile applications, and other online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or in mobile applications or online services that are not associated with us. We do not control third party websites, mobile applications or online services, and we are not responsible for their actions. Other websites, mobile applications and services follow different rules regarding the collection, use and sharing of your personal information. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.


6.1 Access and Update.

You may review, update or delete the information in your Account at any time by logging into your Account and reviewing your Account settings and profile. You are in control over the content we are allowed to use on the website and you may delete the information in your Account and take your content with you whenever you need to.

6.2 Account Cancellation.

To cancel and delete your Account, you may send an email to at any time. Note that information that you have shared with others (like Reviews or forum postings) may continue to be publicly visible on the Good Dog Platform after your Good Dog Account is cancelled and deleted.

6.3 Opt Out of Marketing Communications.

You can always opt out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us at You may continue to receive service-related and other non-marketing emails.

If you are a breeder and wish to register for our services without agreeing to receive marketing-related text messages, you may use a landline telephone number when creating your account. You can also send a request to and our support team will assist you with such a registration.

6.4 Cookies & Browser Web Storage.

We use cookies and similar browsing activities to collect, use, store, and process information about you to provide, understand, improve, and develop the Good Dog Platform to give you a great and easy user experience. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Sites may not work properly. Similarly, your browser settings may allow you to clear your browser web storage. Rest assured, we do not use cookies for third parties to market to you.

6.5 Do Not Track.

Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit

6.6 Choosing Not to Share Your Personal Information.

Where we are required by law to collect your personal information, or where we need your personal information in order to provide the Good Dog Platform to you, if you do not provide this information when requested (or you later ask to delete it), we may not be able to provide you with access to the Good Dog Platform. We will tell you what information you must provide to receive access to the Good Dog Platform by designating it as required at the time of collection or through other appropriate means.


The Good Dog Platform is available exclusively within the U.S. and, as such, are intended for use by persons residing in the U.S.


8.1 We are continuously implementing and updating administrative, technical, and physical security measures to help protect your information against unauthorized access, loss, destruction, or alteration. However, the Internet is not a 100% secure environment so we can’t absolutely guarantee the security of the transmission or storage of your information.

8.2 We recommend that you utilize the Payment Services (i.e., payments through Good Dog) to protect yourselves, your money, and your sensitive information. We take the security of your financial information very seriously and use the most stringent security measures possible to protect sensitive information like addresses, card numbers, bank account information, and more. Your financial information is encrypted and never stored on your device or on Good Dog’s servers. Our payment processor is PCI-certified to PCI Service Provider Level 1, which is the highest level of certification available in the payment industry. We utilize bank-level, best-in-class technology to keep your information safe, including HTTPS and HSTS for secure connections (SSL or Secure Sockets Layer), encryption of sensitive data, and PGP keys to encrypt communications. Paying and communicating through the Good Dog Platform also allows us to monitor and protect our community from fraud, scams, and other security issues, such as phishing.


We define "children" as anyone under 13 years old. If we learn that we have collected personal information of a child without the consent of the child’s parent or guardian, we will delete it. We encourage parents with concerns to contact us at


We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Good Dog Platform. We may, and if required by law will, also provide notification of changes in another way that we believe is reasonably likely to easily reach you, such as via e-mail (if you have an account where we have your contact information) or another manner through the Good Dog Platform.

Any modifications to this Privacy Policy will be effective upon our posting the new terms and/or upon implementation of the new changes on the Good Dog Platform (or as otherwise indicated at the time of posting). In all cases, your continued use of the Good Dog Platform after the posting of any modified Privacy Policy indicates your acceptance of the terms of the modified Privacy Policy.


If you have any questions or concerns about this Privacy Policy or Good Dog’s information handling practices, you may email us or contact us at:

Good Dog, Inc., Legal Department, 6 West 18th Street, 10th Floor, New York, NY 10011.