Pet insurance should be for everyone – it’s our mission.

Get 10% off for life with Good Dog’s insurance partner, Figo.*

“Is pet insurance worth it?” is a question we hear a lot here at Good Dog.

Good coverage can help protect you from costly, unexpected vet bills. And when dogs are family, insurance provides peace of mind that they’ll always get the care they need. That's why we vetted every provider on the market and chose Figo to bring our owners a 10% discount for life.*

Why cover your puppy from day one?

Puppies are accident-prone.

No matter how careful you are, puppies tend to get into things they shouldn’t, and unexpected vet bills for accidents can climb into the tens of thousands of dollars — a risk most pet parents can’t afford to take.

Puppyhood is expensive.

Vaccines, wellness exams, and more — puppyhood can get pricey. Customize your plan to get coverage on yearly wellness costs.

Get ahead of health issues.

Regardless of how careful you and your breeder are, health issues, like allergies or stomach problems, can affect any dog at any time. Securing a policy before any pre-existing conditions appear can help protect your pet down the line.

Exactly what does your plan cover?

Customize your plan through Figo to fit your needs, with deductibles as low as $100 and the option of unlimited annual coverage.

  • See any vet

  • Illnesses & Surgeries

  • Optional routine wellness care

  • Accidents & emergencies

  • 24/7 virtual vet professional

  • Dental illness & injury

  • Experimental procedures
  • Cosmetic surgery
  • Pre-existing conditions
  • Cloned pets or cloning procedures
  • Breeding, pregnancy or giving birth

How it works

Sign up for your plan now to make sure you’re ready on pick up day. Here’s what to expect.

  1. 1

    Customize your plan with Figo

  2. 2

    Start coverage on pick-up day

  3. 3

    10% off for life for Good Dog owners*

  4. 4

    Cancel any time, no fees

Why Figo?

In the same way we screen our community of breeders, we talked to every major insurance provider in the market and consulted with industry experts to decide which option would be the best fit for our owners.

  • Flexibility

    See any vet, cancel any time

  • Convenience

    Most online claims are processed in less than 3 days

  • Value

    Priced for what you need, no excessive frills

  • Completely customizable

    Create a basic plan or choose more coverage

  • Ideal for puppies

    Priced by age

  • Multi-pet discount

    Get all your pets covered at an additional 5% discount


  • What is covered?

    Coverage from Figo includes common illnesses, accidents, emergencies, chronic conditions, hereditary and congenital disorders, cancer, surgeries, specialist treatments, dental illness and injury, and holistic and alternative treatments. You can customize your plan with wellness coverage that offers money back for exams, vaccines, consultation fees, and other routine care, as well as customizing your annual coverage amount, deductible, and reimbursement package to suit your needs.

  • What isn’t covered?

    Experimental procedures, cosmetic surgery, pre-existing conditions, cloned pets or cloning procedures, breeding, pregnancy or giving birth aren’t covered under Figo’s plan.

  • Why should I have pet insurance from day one?

    Puppies have a knack for getting into trouble – even with the most careful owners. They’ll chew on electrical wires, eat socks like they're a piece of chicken, or scarf down chocolate bars, all of which could result in thousands of dollars in emergency vet bills. Insuring your puppy from day one can give you peace of mind that your puppy will get the care they need, regardless of cost. And whether it's the best medication or an expensive surgery, pet insurance can help you make decisions based on what's best for your dog, not your finances.

  • How does Figo stack up against competitors?

    Good Dog talked to every major insurance provider and chose Figo for their broad coverage and affordable plans that offer complete flexibility. Figo is one of the only providers to offer plans with unlimited annual coverage, 100% reimbursement options, no upper age limits, 24/7 access to a live televet, and customizable wellness care. Learn more about Good Dog’s screening process

  • Why is Figo ideal for puppies?

    Figo’s policies offer good coverage for common puppy health issues, like accidents, emergencies, and dental injury. And you can see any vet, anywhere, so finding an in-network vet isn’t another thing you need to add to your growing puppy to-do list. Unlike some other options, Figo’s plans are priced based on your dog’s age, meaning you pay less for a puppy than you would for an older dog. Figo also offers the option for wellness coverage to support first year expenses like vet visits, vaccines, and spay/neuter.

  • Can I work with any vet?

    Yes, you can see any vet, anywhere. You’ll be able to visit any vet, specialist, or emergency clinic worldwide, pay for the treatment or visit, and then submit the claim to Figo for reimbursement. Most online claims close in less than 3 days.

  • Why is it important to cover a puppy that comes from a responsible source?

    Although breeders do so much work to reduce the risk of heritable diseases, puppies are accident prone, and accidents can cost thousands of dollars. Insuring a puppy from a responsible source ensures that the puppy you worked so hard to bring home always receives quality care when they need it, regardless of cost.

  • What’s the math on pet insurance?

    If you think of your dog as family and always want to provide them the best care but don't have excessive disposable income to spend on vet visits, insurance is likely for you. Unpredictable accidents, like chipping a tooth, can lead to pricey vet visits and procedures. If an accident occurred that resulted in a $5k vet bill, any Figo plan with 90% reimbursement and a $250 deductible would leave you paying $750, with Figo covering the other $4250. With pet insurance, you have the peace of mind knowing you can always choose the best care for your puppy.

* Program not available in TN. New and current policyholders may receive a 5% multi-pet discount if they get coverage for more than one pet or add an additional pet to an existing policy.

* Discounts may be discontinued by the carrier or through a state regulation at any time.

* For illustrative purposes only. Not based on real claims data. Actual results may vary.

Policies are underwritten and issued by the insurer, Independence American Insurance Company, 11333 North Scottsdale Road Suite 160 Scottsdale, AZ 85254. Policies and claims are administered by Figo Pet Insurance, LLC, 540 N Dearborn Street #10873, Chicago, IL 60610. Good Dog Insurance Services, LLC. is a licensed insurance agent. Good Dog Insurance Services, LLC. does underwrite insurance or pay claims. Good Dog Insurance Services California license number is 6007054.