We’re on a mission to champion responsible breeders.

Good Dog supports and promotes responsible dog breeders. We educate the public and help people connect directly with recognized Good Breeders.

What is Good Dog?

Good Dog is the first community of responsible breeders across breeds. We showcase vetted breeders with free, personalized profiles that highlight their responsible breeding practices, and help well-informed prospective dog owners connect with them directly.

Our mission is to connect good with good in order to weed out the bad — puppy mills and other disreputable sources. As members of our community, breeders also have access to a full suite of modern, online breeder software, discounts and other benefits — all for free.

Learn more about our community standards by reading our Code of Ethics for breeders & dog owners.

Learn more in our FAQs

As a Good Breeder you get...

Better informed and prepared homes for your puppies.
Informed Customers

Good Dog equips prospective dog owners with the information they need to find the right breeder for them, understand the process and provide a loving home.

Educated on Responsibility

Good Dog helps prospective dog owners understand the value of responsible breeding practices so they can make informed decisions.

All the Info You Need

We make it simple for prospective dog owners to provide all the information you need upfront with our customizable, easy-to-use application feature.

Free, easy-to-use breeder software that you can use on-the-go.

Completely free for responsible breeders

Good Dog is completely free for responsible breeders. All members of our community are screened and you can’t pay to be showcased as a Good Breeder. It's important to us to keep our community free for Good Breeders who already invest so much into their dogs. As a Good Breeder, you have exclusive access to Good Dog Pay, our secure payment solution that protects breeders and their buyers. If you choose to receive a payment through Good Dog, we charge the buyer a reasonable Support & Protection Fee that protects and guarantees the payment, provides lifetime support from our team, and helps us continue to screen and recognize Good Breeders. The fee varies with the price of the dog, but it is always clearly identified (along with the benefits) and listed separately from a breeder’s price. Every payment supports a better world for our dogs.

Read the Good Dog Pay FAQs

Our Mission

The puppy system is broken. The ease of setting up a storefront online is making the puppy mill problem worse and worse. Dogs are suffering, and loving families — who want nothing more than to give a dog a good home — don’t know who they can trust. Though the dog world doesn’t agree on everything, we can all agree that we need to do better for our dogs. We want to change the system for the better. Our mission is to connect good with good in order to weed out the bad. We believe that transparency and accountability can give good people the power to make a difference, and by creating a place where well-informed prospective owners can meet dedicated, vetted breeders, we’ll help put an end to inhumane, unethical, deceptive practices. We know that great breeders often have no shortage of interest in their puppies, but if people can’t distinguish between who’s a responsible breeder and who’s not, they’ll continue to fuel the broken system. We hope you’ll join us in creating a better world for our dogs.

Join our community of responsible breeders

We’d love to welcome you into the Good Dog community. Sign up below to get started with our screening process and try our free breeder software today.