Table of Contents

• Why Good Dog chose Figo
• The screening process
• What Good Dog buyers need to know
• FAQs

Why we chose Figo for the Good Dog community

We spoke to over 20 insurance experts and ten different insurance providers as we set out to find the best offer you could bring to your buyers.

• Flexible: It was important to us that Good Dog owners would be able to see any vet, anywhere, without worrying about whether or not their insurance would be accepted. They can also cancel their plan at any time with no fee. 
• Efficient: Most online claims are processed in at least three days time, so Good Dog owners will never have long waiting periods to get reimbursed for their dog’s treatment.
• Good value: Pet insurance should be accessible to everyone, and Figo offers affordable plans for coverage on care a pet could actually need instead of lumping in excessive frills.
• Completely customizable: Owners can opt into a basic plan or choose to get more coverage.They can also customize their annual coverage amount, deductible, and reimbursement package to suit their needs. Figo is one of the only providers to offer packages with unlimited payouts, no upper age limits, 24/7 access to a live televet professional, and customizable wellness care. 
• Ideal for puppies: Figo’s policies offer good coverage for common puppy health issues, like accidents, emergencies, and dental injury. And you can see any vet, anywhere, so finding an in-network vet isn’t another thing you need to add to your growing puppy to-do list. Unlike some other options, Figo’s plans are priced based on your dog’s age, meaning you pay less for a puppy than you would for an older dog. Figo also offers the option for wellness coverage to support first year expenses like vet visits, vaccines, and spay/neuter. 
• Multi-pet discount: Good Dog owners get all their pets covered at an additional 5% discount. In addition to getting 10% off for life* as a Good Dog owner, anyone who has multiple pets in their home is eligible for an additional 5% off the other pets in their home, making the discount for a multi-pet household 15%.

The screening process

Our mission at Good Dog has always been promoting responsible dog ownership, educating the public, and supporting responsible breeders to ensure a future filled with healthy dogs. We know breeders work tirelessly, night and day, to provide their puppies with beginnings that result in long, happy lives. In alignment with that mission and to help support your puppies long after pick-up day, we’ve been steadily working away at finding an insurance partner that fits the Good Dog community.

As we moved through this screening process, we met with every major insurance provider, keeping in mind the concerns of our breeder community and the struggles you’ve faced with helping buyers find an insurance plan they can stick with. Although some providers offer a free month, it was evident that a staggering number of owners opt out of coverage after their trial is up because they can't afford to pay the high premiums, leaving the puppy you both love unprotected. We also spoke to dozens of Good Dog buyers to get their perspectives on insurance, their concerns, and what was important to them. Across the board, it was clear that flexibility and freedom were essentials, as well as prioritizing puppy health. Ultimately, after a long process, we’re excited to announce that we decided Figo was the best option for Good Dog owners because it’s accessible, affordable, and completely customizable.

Finding the best solution for you

We know you think of your puppies – and their owners – as extended family. And in turn, your owners think of their dogs as family members, too, meaning they would do anything to provide them the best care possible.

Even the most responsible, careful dog owners can find themselves in the waiting room of the emergency vet. Our hope is that our offer provides peace of mind that your puppies will always get top notch care, regardless of cost, from pick-up day well into their twilight years. 

Competitors in the insurance space might provide other benefits, but many providers, even those who offer months free at the start of a puppy’s life, see problems with retaining owners past that particular trial period. Only 3% of owners opt into a long term insurance plan after a trial period – this is mostly due to the fact that insurance is a lifetime investment that only demonstrates its value over time. The low retention rate could also be attributed to the fact that owners realize they can’t afford premiums once their trial period wraps up. Figo’s flexibility and accessibility makes it easy for any kind of owner to build a plan they can stick with for the life of their dog.

How to help your buyers take advantage of this offer

This offer is exclusive to our Good Dog community. Here are a few ways you can support your buyers as they look toward exploring the best plan for their puppies:

• Share this informational page with them so they can learn more about what’s covered and how to customize a plan 
• Make sure they enroll early so coverage starts at pick-up day
• Download our printable handout
• Share information about enrolling in insurance directly in your Good Dog messenger with our latest updates to the to-do list, so you can keep everything in one place 
• Encourage your buyers to connect with our partners at Figo to speak with an expert directly anytime using our dedicated Good Dog Owner line by calling 888-301-9364, texting 844-262-8133, or emailing support@figopetinsurance.com

Frequently Asked Questions

When do Good Dog buyers take advantage of this pet insurance offer?

Good Dog buyers can purchase pet insurance prior to their puppy going home. However, their plan won’t start until their puppy’s pick up date. Please note that for insurance to take effect, Good Dog buyers must have the puppy in their possession and the puppy must be at least 8 weeks of age. The discount never expires, so your buyers can take advantage of the offer at any time, although it's recommended to have coverage from day one.

Can my non-Good Dog buyers access this pet insurance offering?

Yes! The Figo Pet Insurance benefit is available to any buyers whether they’ve found you via Good Dog or not.  For those that didn’t find you via Good Dog, direct them to this informational page. Once they’ve set up their account they’ll go here to access the Good Dog Figo Pet Insurance benefit. 

If your buyer has any questions about setting up a Good Dog account, our Buyer Care Team can help! They can be reached by emailing help@gooddog.com or calling/texting 855-446-6336. Should they have any questions about Figo Insurance, they can contact Figo directly by calling 888-301-9364, texting 844-262-8133, or emailing support@figopetinsurance.com

Is this offering optional?

Yes! We know how important it is for you and your buyers that their new pup is protected, which is why we’re excited to be able to offer insurance as an optional benefit for peace of mind. If buyers decide they want to opt in, they can always cancel at any time with no fees.

What is and isn’t covered?

Coverage from Figo includes common illnesses, accidents, emergencies, chronic conditions, hereditary and congenital disorders, cancer, surgeries, specialist treatments, dental illness and injury, and holistic and alternative treatments. Owners can customize their plan with wellness coverage that offers money back for exams, vaccines, consultation fees, and other routine care. They can also customize their annual coverage amount, deductible, and reimbursement package to fit their needs.

Experimental procedures, cosmetic surgery, pre-existing conditions, cloned pets or cloning procedures, breeding, pregnancy or giving birth aren’t covered under Figo’s plan. Learn more about coverage here.

Why is Figo ideal for puppies?

Figo’s policies offer good coverage for common puppy health issues, like accidents, emergencies, and dental injury. Owners can see any vet, anywhere. Unlike some other options, Figo’s plans are priced based on a dog’s age, meaning owners pay less for a puppy than they would for an older dog. Figo also offers the option for wellness coverage to support first year expenses like vet visits, vaccines, and spay/neuter.

Does Figo allow owners to work with any vet?

Yes! Owners are able to visit any vet, specialist, or emergency clinic worldwide, pay for the treatment or visit, and then submit the claim to Figo for reimbursement.

Where can I direct my buyers to if they have questions?

You can always direct buyers to learn more about Figo’s coverage here, and encourage them to reach out to Figo directly for specific questions by using Good Dog’s dedicated line by calling 888-301-9364, texting 844-262-8133, or emailing support@figopetinsurance.com

How can I contact Figo insurance?

If you need to get in touch with Figo, you can give them a call at 888-301-9364, text 844-262-8133, email support@figopetinsurance.com

Is there anything I can share with Good Dog buyers so they can learn more about Figo and this offer?

We put together customized downloadable printouts for our breeders with all the necessary information so you can give them out to your buyers as needed. Access your printout here.

Can I use Figo insurance for my own dogs?

There are no exclusions in Figo’s coverage policy for breeding dogs, and breeding is not considered a pre-existing condition (unless a dog becomes pregnant during the 14-day illness waiting period). This means that costs or fees for treatments arising out of complications resulting from breeding, pregnancy or whelping (like a required C-section due to pregnancy complications) would be covered by Figo.**

You can connect with our partners at Figo to speak with an expert directly anytime using our dedicated Good Breeder line by calling 866-536-4182, texting 844-262-8133, or emailing support@figopetinsurance.com

Can I complete a quote for my buyers? 

Your buyer can complete a quote for themselves through this link.  If you or your buyer have any questions about the quote process or quote, you can reach out directly to Figo by calling 888-301-9364, texting 844-262-8133, or emailing support@figopetinsurance.com

We're here to help

As always, we want to hear from our breeders as we continue to learn, grow, and evolve. We couldn’t be here without you, and we’re excited to walk alongside you on the journey to ensure a future filled with healthy dogs.

If you have any feedback at all or questions related to pet insurance – or any other aspect of the Good Dog world – feel free to reach out to your Good Dog Specialist by emailing us at breederteam@gooddog.com anytime. 

You can also check out the following resources to learn more our pet insurance offer.

• Good Dog's insurance screening process

*Not available in all states. New and current policyholders may receive a 5% multi-pet discount if they get coverage for more than one pet or add an additional pet to an existing policy.

**Any complications related to a pregnancy that occurred prior to the effective date of the policy or during the Illness waiting period will be considered a pre-existing condition. Costs for genetic testing, normal breeding, pregnancy, whelping, queening, or reproduction procedures are examples of excluded treatments. See exclusions for more detail. A breeding dog must meet the definition of a Pet in the policy that lives with you for companionship and not owned for commercial reasons. See Policy Definitions for details.

Policies are underwritten and issued by the insurer, Independence American Insurance Company, 11333 North Scottsdale Road Suite 160 Scottsdale, AZ 85254. Policies and claims are administered by Figo Pet Insurance, LLC, 540 N Dearborn Street #10873, Chicago, IL 60610. Good Dog Insurance Services, LLC. is a licensed insurance agent. Good Dog Insurance Services, LLC. does underwrite insurance or pay claims. Good Dog Insurance Services California license number is 6007054.