Good Dog is on a mission to educate the public, support dog breeders, and promote canine health so we can give our dogs the world they deserve.
Good Dog is on a mission to educate the public, support dog breeders, and promote canine health so we can give our dogs the world they deserve.
These courses are for educational and informational purposes only and are not a substitute for professional veterinary advice, diagnosis, or treatment. Always consult your veterinarian before making decisions about your dog's health, including administering supplements, changing their diet, or implementing training techniques that could affect their wellbeing.
Good Dog is on a mission to educate the public, support dog breeders, and promote canine health so we can give our dogs the world they deserve.
There are three parts to setting breeding goals for your breeding program:
Where are you going and why are you breeding dogs? The answer to this question is your aim, your desired result from this effort. If you know where you are going, you will make better and more efficient decisions regarding the dogs you breed and the actions you take. Having something to shoot for is as important in dog breeding as in other life pursuits!
In this section, we will discuss how we measure progress towards our goals. There is good evidence that people pursue what is measured so its important we get these right. How will you know when you are producing healthy dogs? How will you determine if you are producing good temperaments?
Now that you have listed your breeding goals and ensured that you can measure your progress toward those goals, now it's time to decide which are the most important and which might wait until later in your breeding career. We call these decisions weighting goals. They are different than ranking or prioritizing goals and instead allow you to decide the relative importance of all of your goals. We don’t want to sacrifice temperament for health or health for structure. We want and need to tackle many goals at once so this steps helps us do that.
1. Complete the Breeding Goals Worksheet. Download and print this worksheet to create your breeding program goals.
If you are an experienced breeder, including your current goals but also the goals you would like to add to your program.
If you are just starting out as a breeder, do the best you can. It can be difficult to imagine what your goals will be in a few years but the goals you establish now will be the foundation of your early breeding decisions.
2. Take the quiz. Take and submit the quiz to get credit for Module 2 and move on to Module 3.
First, read the Swedish Kennel Club’s breeding strategy and goals for the collie breed. Then compare and contrast the breeding goals of these four breeders. Which do you think guide the breeder most clearly? What else do these goals do?
Join for free access to Good Dog Breeding Foundations ($245 value)
8 hand-selected courses to help you get ready to breed:
Using pedigrees to produce better dogs
Evaluating your puppies
Basic dog contracts & more!

Becoming a member of Good Dog was the best thing to happen to our program! Even as experienced breeders, the education, legal resources and litter management system Good Dog provides, give us the support we need for the future.
– Alana & Kelly Curry, Good Breeder, Puppies Unleashed