Good Breeder Center

How to attract more applicants on Good Dog

Learn how to make your puppies stand out to Good Dog applicants

Good Dog is on a mission to educate the public, support dog breeders, and promote canine health so we can give our dogs the world they deserve.

A hand holding a dog's paw

Good Dog is on a mission to educate the public, support dog breeders, and promote canine health so we can give our dogs the world they deserve.

Good Dog is on a mission to educate the public, support dog breeders, and promote canine health so we can give our dogs the world they deserve.

Discover tips to attract more Good Dog applicants

Our mission is to connect you with committed, quality Good Dog buyers — so that it’s easy for you to find the right forever homes for your pups. Learn how to make your profile (and puppies) shine so that more Good Dog buyers apply to you.

List a litter and keep it up to date

List a born, expected, or planned litter to start receiving applications. With a born, expected, or planned litter listed, you’ll jump to the top of search results for your breed. When a buyer searches on Good Dog, they'll see individual puppies listed first — so be sure to take great photos of each pup! Plus, puppies with photos show up first in our search results.

To keep potential Good Dog buyers up to date, update your litter status when needed and add more details as your puppies grow.

Helpful links:

Include details about each puppy


When a buyer is searching for puppies on Good Dog, they'll see individual puppy listings first, which is why it's important to add specific details and great photos of each pup! Buyers can search for pups based on attributes like color and size. Make sure to add these details about each puppy so you can attract buyers who are a great fit.

And when you’re writing a puppy description, don’t hold back — Good Dog buyers want to know about a puppy’s personality, temperament, health and more. More details make it easier for Good Dog buyers to connect with their potential future pup.

Take photos to help your pups stand out

Great puppy photos help attract more Good Dog applicants — in fact, puppies with photos get 60% more applications than those without.

Make sure you add photos for every pup in your litter so that each one can find the right forever family.

You don’t need to be a professional photographer to take a stellar photo. Keep these tips in mind while you’re capturing your pups:

  • Shoot at your puppy’s eye-level. Get down to your puppy’s eye level when you take a photo. This angle allows you to capture them head-on and can help potential Good Dog buyers feel immersed in your puppy’s world.
  • Take photos in natural light. A bright, well-lit photo stands out. Natural lighting is usually the easiest, most flattering light for a photo. 
  • Make sure your photos aren’t blurry. Clear, sharp photos are easier to see. Plus, Good Dog buyers can get a better sense of the pup’s personality and temperament. 
  • Take photos outside. Capture your pups outside while they’re exploring. This helps Good Dog buyers see each pup in action — in a safe, natural environment. Good Dog buyers especially love to see greenery, like grass, trees, and flowers. 
  • Capture first moments. Puppies are always discovering new things. Document those first moments for potential Good Dog buyers — like rolling in grass, visiting the vet, or taking their first bath — so you can share them.
  • Show how they’ve grown. Take photos of your puppies as they age, so potential Good Dog buyers can envision what they may look like when they’re older. 
  • Show your pups in action. Snap photos of your pups in their element, enjoying life. From sniffing flowers outside, to playing with their favorite toy, or discovering a tasty snack — Good Dog buyers love to see happy pups. 

Helpful links:

Add your pickup and drop-off options

Add every puppy transportation option you offer so that Good Dog buyers have all the information they need to choose you. Plus, make sure the options you list on your profile are up to date. Some Good Dog buyers may have questions and will want your advice before finalizing their choice. 

Helpful links to send Good Dog buyers:

Become a Preferred Breeder

The Good Dog Preferred Breeder program recognizes Good Breeders for choosing to place their pups on Good Dog. Preferred Breeders receive an exclusive badge that is displayed on your profile, so you can stand out to buyers on their puppy search, and build trust with them right away.

Here's how you can qualify to become a Preferred Breeder: 

Learn more about The Good Dog Preferred Breeder program.

Share on social media

Reach more people by sharing information about your breeding program online. Over the years, we’ve heard from many Good Dog breeders that they’ve found great success using social media platforms, like Facebook and Instagram, to share information about their breeding program. 

On Good Dog, it’s easy to share your:

  • Good Dog profile
  • Good Dog payment link
  • Unique Good Breeder Badges

Share this information regularly so that when people in your network are ready to find their new pup, your program is top of mind. These links will make it easier for people to learn more about your program and contact you with questions. 

Helpful links

Keep your policies up to date

It’s important to set expectations around your pricing and contract policies from the start. This helps ensure you and your Good Dog buyers are always in agreement. To update your policies, edit your policies on your Good Dog breeder profile.

Contact us for help

We know how important it is to you to find the right forever homes for your pups. We’re here to help you with making updates to your profile so that it’s easier for quality Good Dog applicants to find you. 

Contact your Good Dog Specialist directly — just call or text 385-308-0373 or email breederteam@gooddog.com.